Show Featured WooCommerce Products

This snippet lists featured WooCommerce products anywhere in a theme template, for example in a section of a custom home page. Featured products are the ones marked with the star in Products > All Products.

Place the code in the template file of your child theme where the products should appear.

    $args = array(
        'post_type' => 'product',
        'posts_per_page' => 12,
        'tax_query' => array(
                array(
                    'taxonomy' => 'product_visibility',
                    'field'    => 'name',
                    'terms'    => 'featured',
                ),
            ),
        );
    $loop = new WP_Query( $args );
    if ( $loop->have_posts() ) {
        while ( $loop->have_posts() ) : $loop->the_post();
            wc_get_template_part( 'content', 'product' );
        endwhile;
    } else {
        echo __( 'No products found' );
    }
    wp_reset_postdata();

How it works

• WooCommerce stores the featured flag as the featured term of its internal product_visibility taxonomy, so the tax_query asks WP_Query for products that have that term.
• posts_per_page sets how many products are shown. Change 12 to the number you need.
• wc_get_template_part( 'content', 'product' ) loads WooCommerce’s content-product.php template, so each product looks the same as on your shop page.
• If no product is featured, the else branch prints No products found.
• wp_reset_postdata() restores the main query’s post afterwards, so the rest of the template keeps working as expected.

Tips

• content-product.php outputs each product as an <li>, so wrap the loop in <ul class="products"> to get valid markup that matches the structure of the shop page.
• If you only need featured products inside a page’s content, WooCommerce’s [products visibility="featured"] shortcode shows them without any PHP.

Related articles

• showing products from one category by ID: the same WP_Query approach with a product_cat tax_query
• category image tiles for a home page section: pairs well with a featured products row
• featured blog posts on the home page: the same idea for regular posts