Framely - A Gallery Inspired App
Framely reimagines buying premium photography prints on mobile. This app UI/UX design takes its cue from modern art galleries. Elegant typography, immersive imagery and intuitive interactions create a luxurious journey from discovery to checkout.
Challenge
Fine Photography Deserved More Than a Product Grid
Buying art prints on a phone usually means squeezing gallery-quality work into a cramped product grid. Thumbnails are too small to convey detail. In addition, framing and sizing options hide in dropdowns, and checkout feels transactional rather than considered.
Approach
An App That Frames Every Photograph
Framely works as a gallery you carry with you. Generous whitespace, restrained typography and full-bleed imagery let each photograph lead. Meanwhile, the shopping mechanics stay quietly out of the way.
Result
A mobile shopping journey that feels like a visit to a gallery.
The app UI/UX design treats the artwork as the interface and lets everything else recede. As a result, the mobile experience matches the quality of the photography it sells. It feels luxurious to move through and effortless to buy from. See more UX/UI design work.
- Increase in traffic
- 27%
- User engagement
- 1.8x
- Performance score
- 92
- Conversion rate
- 2x
