Well Farm - Family Farm Shop & Seasonal Produce
Well Farm is a family-owned Vermont farm that sells three ways at once. First, an organic grocery shop offers statewide delivery. Second, a CSA share runs for the season. Third, there are farm visits, Family Days and the farm's own restaurant. Its farm shop website brings all three under one roof.
Challenge
Three Businesses Sharing One Front Door
A weekly grocery order, a season-long CSA share and a family day out are three unrelated decisions. People make them in completely different frames of mind. However, behind one navigation, they usually produce a shop that buries the farm. Just as often, a farm story buries the shop.
Approach
A Shop, a Share, and a Place to Visit
Each way of buying gets its own route in, sharing one calm visual language. The shop works as a proper weekly grocery. Meanwhile, the site explains the harvest share rather than selling it, and delivery terms appear where they matter. Finally, the farm's visits, events and restaurant sit alongside the shop.
Result
A farm shop, a harvest share and a day out, each easy to find and buy.
The farm shop website gives the shop, the CSA and the farm each their own route in. As a result, it works equally well for three people. One is a neighbour placing a Tuesday delivery. Another is a family signing up for the season. The third is someone deciding where to spend Saturday. More on this kind of build: WooCommerce development.
- Increase in traffic
- 32%
- User engagement
- 2.5x
- Performance score
- 95
- Conversion rate
- 2x
