Well Farm - Family Farm Shop & Seasonal Produce
Well Farm is a family-owned Vermont farm that sells three ways at once: an organic grocery shop with statewide delivery, a CSA share for the season, and farm visits, Family Days and its own restaurant.
Challenge
Three Businesses Sharing One Front Door
A weekly grocery order, a season-long CSA share and a family day out are three unrelated decisions, made by people in completely different frames of mind. Put them behind one navigation and the usual result is a shop that buries the farm, or a farm story that buries the shop.
Approach
A Shop, a Share, and a Place to Visit
Each way of buying gets its own route in, sharing one calm visual language. The shop works as a proper weekly grocery, the harvest share is explained rather than sold, delivery terms appear where they matter, and the farm's visits, events and restaurant sit alongside the shop.
Result
A farm shop, a harvest share and a day out, each easy to find and buy.
By giving the shop, the CSA and the farm each a clear route in rather than forcing them through one, the site works equally well for a neighbour placing a Tuesday delivery, a family signing up for the season, and someone deciding where to spend Saturday.
- Increase in traffic
- 32%
- User engagement
- 2.5x
- Performance score
- 95
- Conversion rate
- 2x
