Auxlab - Design Subscription Studio
Auxlab is a design studio that works on subscription: unlimited brand, UI/UX and web design requests for one flat monthly rate. There are no contracts and no in-house hiring. However, a model like this needs explaining before anyone buys it, and that is the job of its design subscription website.
Challenge
Unlimited Design Sounds Too Good
Most agency sites sell a portfolio and a contact form. Auxlab, however, sells a model: a flat monthly rate for as many requests as you can queue. The first reaction to that is suspicion, not interest. So the site had to answer "what's the catch?" before a visitor asked it. It also had to make choosing a plan a single decision.
Approach
A Site That Explains the Model
The homepage reads as an argument for the subscription. First, a three-step process shows how it runs. Then the benefits answer the usual doubts, and the two plans sit side by side. Finally, the FAQ handles what is left, with selected work, testimonials and the journal as proof along the way.
Result
A subscription studio site that answers "what's the catch?" before visitors ask.
The design subscription website works as the case for the subscription, not a gallery of past work. As a result, it explains an unfamiliar model clearly and stays easy for the studio to run. More on this kind of build: custom WordPress development.
- Increase in traffic
- 52%
- User engagement
- 2.2x
- Performance score
- 96
- Conversion rate
- 3x
