Auxlab - Design Subscription Studio
Auxlab is a design studio sold as a subscription: unlimited brand, UI/UX, and web design requests for one flat monthly rate, with no contracts and no in-house hiring. A model like this needs to be understood before it can be bought.
Challenge
Unlimited Design Sounds Too Good
Most agency sites sell a portfolio and a contact form. Auxlab sells a model - a flat monthly rate for as many requests as you can queue - and the first reaction to that is suspicion, not interest. The site had to answer "what's the catch?" before a visitor asked it, and make choosing a plan a single decision.
Approach
A Site That Explains the Model
The homepage is laid out as an argument for the subscription. A three-step process shows how it runs, the benefits answer the usual doubts, the two plans sit side by side, and the FAQ handles what is left - with selected work, testimonials and the journal as proof along the way.
Result
A subscription studio site that answers "what's the catch?" before visitors ask.
Structuring the site as the case for the subscription, rather than a gallery of past work, gave Auxlab a site that explains an unfamiliar model clearly and stays easy for the studio to run.
- Increase in traffic
- 52%
- User engagement
- 2.2x
- Performance score
- 96
- Conversion rate
- 3x
