Canvasora - Art & Poster Shop on Shopify
Canvasora is an art and poster shop selling prints for the wall - nature, animal, fantasy and digital work, across painting, illustration, typography and drawing. Nobody chooses art the way they choose ordinary products.
Challenge
Nobody Shops for Art the Way They Shop for Products
A print shop cannot be organised like a normal catalogue. Buyers do not arrive with a product in mind - they arrive with a wall, a mood, or an artist they follow, and a single category tree serves only one of those.
Approach
Three Routes In, One Considered Shop
Canvasora was built on Shopify so the catalogue can be entered by collection, medium or artist, with no route treated as secondary. Prints are shown in room settings at proper scale, artists get real presence, and price, delivery and customs are answered before they become objections.
Result
A print shop you can browse by wall, medium or artist, whichever suits you.
Organising the shop around how people actually choose art, and showing every print the way it will be lived with, turned a large and varied catalogue into somewhere customers can browse for pleasure and still leave with something for their wall.
- Increase in traffic
- 40%
- User engagement
- 2x
- Performance score
- 95
- Conversion rate
- 1.5x
