Haloha - Modern WooCommerce Website
Haloha sells wide-ranging collections for women, men, teenagers and children, alongside homeware across decoration, kitchen and living room. Quality runs through everything the brand does.
Challenge
A Catalogue Too Broad to Browse Comfortably
Haloha carries menswear, womenswear, childrenswear and three separate homeware ranges in one shop. Treated as a single flat catalogue, that breadth works against the customer: a shopper looking for a kitchen piece wades through clothing, and every category page looks alike regardless of what it holds.
Approach
Department-Led Structure, One Consistent Voice
The store was restructured around its departments and built as a WooCommerce child theme, so customisations survive parent-theme updates. Each range has its own entry point, while product cards, reviews, cart and checkout stay identical, so clothing and homeware never feel like two shops.
Result
Five departments and three homeware ranges that read as one shop.
Giving each department its own front door, with one component set behind them all, turned Haloha's breadth from a navigation problem back into what it was meant to be: a reason to keep shopping.
- Increase in traffic
- 27%
- User engagement
- 3x
- Performance score
- 97
- Conversion rate
- 1.8x
