Haloha - Modern WooCommerce Website
Haloha is a WooCommerce fashion store with wide-ranging collections for women, men, teenagers and children. It also sells homeware across decoration, kitchen and living room. Quality runs through everything the brand does.
Challenge
A Catalogue Too Broad to Browse Comfortably
Haloha carries menswear, womenswear, childrenswear and three separate homeware ranges in one shop. However, as a single flat catalogue, that breadth works against the customer. A shopper looking for a kitchen piece wades through clothing. Also, every category page looks alike, whatever it holds.
Approach
Department-Led Structure, One Consistent Voice
The build restructures the WooCommerce fashion store around its departments, on a child theme, so customisations survive parent-theme updates. Each range has its own entry point. Meanwhile, product cards, reviews, cart and checkout stay identical. As a result, clothing and homeware never feel like two shops.
Result
Five departments and three homeware ranges that read as one shop.
Giving each department its own front door, with one component set behind them all, changed Haloha's breadth. It stopped being a navigation problem and became a reason to keep shopping again. Read more about WooCommerce development.
- Increase in traffic
- 27%
- User engagement
- 3x
- Performance score
- 97
- Conversion rate
- 1.8x
