Luméra - Premium Beauty & Cosmetics Store
Luméra is a premium cosmetics brand selling colour and complexion products directly to its customers. Its bespoke cosmetics WooCommerce store gives every product the polish of an editorial beauty campaign.
Challenge
Beautiful Products, An Ordinary Shop
Luméra had the product photography and brand language of a premium beauty label. However, its storefront treated every item as a row in a catalogue. Shades were hard to tell apart at thumbnail size, and product pages read like spec sheets. Also, small frictions on the way to checkout lost customers, most of them on mobile.
Approach
A Storefront With Editorial Polish
The rebuilt store puts the product imagery first. For example, collections read like a lookbook, and shades are legible before a click. Product pages lead with the finish and the result rather than a specification list.
Result
A storefront that carries the brand like its campaigns, and sells quietly underneath.
Editorial design on a solid build turned the Luméra cosmetics WooCommerce store from a catalogue into a shop customers return to. Finding the right shade, understanding the product and completing the purchase now take a fraction of the old effort. See more WooCommerce projects.
- Increase in traffic
- 60%
- User engagement
- 2x
- Performance score
- 98
- Conversion rate
- 3x
